Proof in Production: Real Websites, Sub-Second Speeds, High Revenue.
We measure success by tangible business metrics: sub-second mobile page loads, Google 3-Pack rankings, and qualified inbound client inquiries across the Chicago metropolitan area.
Client Work & Execution Questions
How do you measure the success of a website redesign?
We evaluate three non-vanity metrics: real-world Google Core Web Vitals (sub-second LCP and zero CLS), measurable qualified lead generation (inbound calls and form completions), and Google 3-Pack placement for target Chicago commercial keywords.
Can you provide live client references before we begin our sprint?
Yes. Upon completing our initial discovery intake, we can connect you directly with managing partners, practice founders, and trade directors who have completed sprints with ChicagoWeb.
How do you achieve 0.4s load times for sites with rich imagery?
We convert all image assets to next-generation WebP and AVIF formats, enforce explicit width and height containers to prevent layout shift, implement native lazy loading, and serve assets directly from Chicago edge servers.
Do our existing Google rankings stay protected during a migration?
Yes. We create an exhaustive 1-to-1 301 redirect map for every legacy URL, preserve page URL structures and metadata, and configure immediate search engine indexation pings.
How do you track conversion rates from phone calls and form submissions?
We configure lightweight event tracking through Google Tag Manager and GA4, connecting dynamic call tracking numbers (CallRail) and webhook confirmations without slowing down page execution.
Can you work with our in-house marketing coordinator or practice manager?
Yes. During our 10-day sprint, our lead engineer syncs directly with your designated marketing lead via asynchronous updates, Figma reviews, and dedicated staging previews.
What happens if our current website is hosted on Wix, Squarespace, or Webflow?
We handle the complete data export, restructure your content into clean WordPress Gutenberg blocks, migrate your DNS, and deploy the new platform with zero downtime.
Do you build custom calculators or multi-step intake questionnaires?
Yes. We engineer customized quote calculators, furnace sizing estimators, legal conflict intake questionnaires, and dental procedure cost simulators tailored to your conversion pipeline.